Creation of a new jewellery brand with a gender-neutral, accessible and contemporary positioning, designed for a young clientele looking for a more open and contemporary approach to jewellery.

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The project was developed through a 360° approach, from brand strategy to its physical and digital expression.
We worked across all aspects of the brand identity and experience, including the definition of the product offering and positioning, the creation of the logo and visual identity, as well as the development of the brand image and overall creative direction.

Particular attention was given to creating a seamless connection between the digital experience and the in-store experience. The customer journey, spatial design and identity of the boutique were conceived as a natural extension of the brand's universe.

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The project also included the design of an 80 sqm boutique located within a retail arcade in Lyon. Conceived as a contemporary, accessible and immersive space, the store translates the brand's values and identity into a physical experience.